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Energy People Connect addresses the lifestyle and social interests relevant to members of the global energy industry. For people with experience in the industry, it provides a forum to candidly share best practices and lessons learned when navigating a career path. At the same time, it speaks to the core values that are so important to the ellusive and in-demand Gen Y crowd. With integrated events and an online community, it is a tool for brand managers, recruiters and service providers to engage the people of the industry in new social media settings.